OPEC Summit in Riyadh - MultiFX Floor large format in Saudi Arabia by MultiSell

This installation was deployed in Riyadh, Saudi Arabia for the third OPEC Summit in 2007. The client wanted the regions largest interactive floor ever made for the entrance section into the conference. We installed 4 systems using 4 x 10,000 ANSI Lumens Sanyo Projectors with edge-blending and short throw lenses on truss, enabling a 200 m2 interactive surface area. This was a turnkey delivery including custom interactive content development, concept creation, system integration and full hardware delivery. Our local partner where Rhythm Media Productions. The systems are available from MultiSell for temporary rentals in all Middle East countries including installation, on-site support, creative content and games development along with all peripheral equipments needed such as screens, trusses and projectors. The Projector ANSI Lumens (power) is subject to ambient lighting conditions within the premises. The MultiFX Series is also available for purchase and comes in a MultiFX Floor SOLO (stand-alone) version and a MultiFX Floor PRO networked version optimized for advertising networks. MultiSell has so far deployed more than 300 interactive installations in the Middle East being the first and leading regional out-of-home interactive media provider since 2003. MultiSell has active partners from Europe and Middle East. We are incorporated in Dubai Airport Free Zone (DAFZA) in Dubai, United Arab Emirates. From our regional HQ we target the entire MENA region. We are focusing on high quality display solutions that can be interactive/non-interactive, multi-touch, holographic displays for POS, AD and STAGE as well as hardware and software solutions for high-end media demands. Lately, MultiSell has provided special projects offering turnkey solutions including interior design, content development and an array of interactive technologies as integral parts of MultiSpace Surface Systems. Our engineers, programmers and support technicians are recruited from A/V hardware and software OEM's with experience from USA, Australia, UK, Germany, Scandinavia, India, Philippines, Iran and the Middle East such as Saudi Arabia & UAE. MultiSell is focused on cutting-edge media technology. For additional information please contact MultiSell Technology (Media Hardware & Software), MultiSell Invent (Special Projects such as Museums, Science Centres, Showrooms and Exhibition) or BrandPlay (Digital Advertising Network) at: David Holm-Glad P.O Box 54540 Dubai Airport Free Zone T +9714 2995790 F +9714 2995791 david@multisell.net (MultiSell Invent) david@multisell.ae (MultiSell Technology) david@brandplay.ae (BrandPlay) www.multisell.net

Author: davidhgdajjan
Keywords: screen multi-touch interactive floor wall table reactrix like projection multisell 3D surface multifx Saudi Dubai Kuwait Abu Dhabi Bahrain Oman Egypt Iran ambient marketing advertising middle east MENA Holo Holographic musion natural interaction user interace minority report animated animation digital immerse engage attract guerilla new media
Added: November 20, 2008

ReBirth Cinema presents "Addicted To Oilies:" A Cortlan McManus project

This film was shot on St. Mark's in the East Village in December 2003 during a blizzard, or as we say in NYC, a Nor-easternor. The old ReBirth Cinema studios were located on E 7th Street, so this was my territory and it was undergoing the last major changes before becoming the party scene in the process of lossing much of East Village artististic spirit. Filmmakers can be strange creatures, no, and as this short story will share, perhaps I was being truly odd. Addicted to Oilies was done on somewhat of a dare. Is analogue film truly more durable than digital technologies? I was getting ready to head over to Munich to pick up an Aaton S16mm and a Nagra IS from Paco Joan, the cinematographer on many of Herzog's most acclaimed works from the 1970s. I wanted to test the technology and see if a film camera could handle minus degree cold and wet weather (I should have been more caring of the actors but what is a diabolical director going to do hehe). My trip to Munich would coincide with a very long layover in both London and Ireland visiting family. While doing research for the trip and getting a lowdown on some UK slang, I came across an old British term used for cigarettes: oilies. One day I myself happened to stumble into a bodega, one of the few that carried du Maurier cigarettes so I purchased some. While in the store, a recent addict to the new wave of prevalent heroin use downtown, a junky aggressively went for my cigarretes. I quickly left and knew that he was hot on my trail. I figured if I dodged him by walking uptown, I would lose him ~ addiciton is stronger than rationale. He was still after me and blocked my way crossing 3rd Avenue, getting his fists of fury to give me a smack down. I tried to reason with him and said, "Really, all you had to was ask nicely. No problem." He apologized and I gave him some oilies. On a magical level and in my mind, this translated to my own country's own aggression to support our addiction:oil. Especially with the nascent war which many thought would take a very long time, I combined the two narratives relieing on sound design to help tell the story. In the below freezing temperatures the digital audio devices and no location sound could be recorded. I shot with the double system of the Aaton S16mm and Nagra over the next three years and never experienced a problem making my linger and still fantasize about my preferred cinematic media, chemical film.

Author: rebirthcinema
Keywords: ReBirth Cinema Cortlan McManus Addicted To Oilies Experimental Aaton Nagra
Added: November 20, 2008